4 ways to maximise brand visibility with bulk packaging

Your product packaging serves as a consumer’s introduction to your brand, as it is often the first thing they see, so it’s no surprise that companies can spend millions on packaging design. Why not make your packaging work even harder? An economical way to maximise brand visibility is to treat your bulk packaging as part of your communications materials.

Add your brand identity to your bulk bags, particularly if they are your product’s actual packaging. Imagine the increased exposure your brand would receive by having your logo, unique selling message and contact information printed on. It’s essentially additional advertising. Here is our advice on using bulk packaging for brand visibility.

Consult your brand guidelines

Before you proceed with printing, check if there is a brand manual with style guidelines to follow. Many brands have this in place to ensure clear and consistent branding throughout all communications materials.

Keep your design clear

Ensure your brand stands out by keeping the design clear and concise. It might be tempting to pack in more images and text, given the large printing area of bulk bags, but reducing clutter will help to keep the emphasis on your brand.

Include important information

Consider adding any details that would be essential for the customer, such as your brand strapline, website address and contact information. Remember to stick with the bare essentials, or you risk cluttering your design.

Considering the positioning

Think about where your packaging will be seen and by whom. This should help you decide what details to include and what to strip back.

Cliffe printed bulk packaging

Customising bulk bags

Bulk bags can be customised to suit specific requirements and showcase your brand, right down to the choice of fabric, size and of course, colours. This allows you to be creative with the design, whilst adhering to brand guidelines. For example, premium brands could opt for a textured fabric, or brands could explore patterns and shapes that echo their logo design.

Customising your bulk packaging is a cost-effective way to increase brand visibility. The cost of 3-colour printing for bulk bags starts from 10p a bag, depending on the number of colours used and the printing area.

Cliffe Packaging offers a wide range of bulk bags suitable for all types of industries and purposes, from food grade bags to ADR UN certified bags. The customisation process begins with the client providing details of their brand identity, such as the logo artwork, colours, and brand messages that need to be printed on. Cliffe Packaging would then produce an initial artwork proof for the client to confirm the design and details. Once approved, the artwork is used to produce the printing block for the bulk bags. There is no additional charge for artwork proofs or printing blocks. However there is a minimum order of 1,000 bags.

For more information on customising your bulk packaging, visit the Cliffe Packaging website or call 0845 4811 200 to speak to one of our helpful advisers.